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It was 1990. I had been a consultant and management lecturer for over 15 years. Probably hung out in three or four hundred companies. But ... this one was different. Just six blocks from my Palo Alto office, I’d never visited. And now, following a half-day tour, I recall clearly bouncing in the front door of our office and saying to our receptionist, the first person I encountered, “It’s finally happened. I’ve seen a company where I can imagine working!” (In retrospect, I guess that was a frightening thing to say to her.) |
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The company in question was IDEO (actually, at the time, David Kelley Design). And I’d been bowled over by the spirit and sense of playfulness that invaded every aspect of its stellar — wildly creative — work. I hope I’m not generally a braggart, but in this instance I claim some precedence. I think I was the first of the “gurus” to latch on to IDEO as Exhibit A in the folder marked “innovation machines.” |
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