Amidst all the first-rate books on the subject of innovation, Kelley's is one of the most thought-provoking as well as most informative. One of the less recognized but nonetheless valuable benefits of this book is derived from Chapter 7 ("Build Your Own Greenhouse") in which Kelley explains how any organization, regardless of size or nature, can create an environment in which innovative thinking can best be stimulated, nourished, and sustained. Now more than ever before, all of us in the business world need to stir up some white caps atop our gray matter. In brief, that is probably what will happen when you read this book. Bon voyage!

Robert Morris
Amazon Top Ten Reviewer

...Kelley has leveraged some strengths to fill a real market gap....Written in an informal, straightforward manner, The Art of Innovation offers an enjoyable ramble through cultural and historical byways that have had an impact on design.

Gerry Khermouch
Business Week

In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case....Kelley makes [brainstorming] a central theme of his book, demonstrating in detail how IDEO uses it to develop products. If you think you knew everything about this aspect of creativity, you're wrong.

Bruce Rosenstein
USA Today

Collaboration is more than a buzzword at IDEO... Teamwork is the essence of the company... So it's no surprise that general manager Tom Kelley skillfully explains the design process in his book The Art of Innovation. That approach is perhaps best exemplified by an assignment the company did for ABC's Nightline to dream up a better supermarket shopping cart--in just five days. Kelley has reason to be biased, of course, but he makes a convincing argument that the IDEO way works.

Anna Hayman
Business 2.0

Unlike traditional books about successful, entrepreneur-driven companies, this one focuses on processes, not people. On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's.

Cory Doctorow
Wired

I have a wide collection of books on creativity, but I have to say Kelley’s book is proving to be one of the best if not the best. Kelley says so much that most of us in the creativity business have been saying for years, but because he backs what he says with real-life experiences from this hugely successful international company, you know that you are hearing wise suggestions.

James Evers
The Consultant Exchange


"Routine is the enemy of innovation," declares Kelley...in this lively and practical guide to nurturing that elusive quality in all organizations. IDEO...has developed a system for staying on the creative cutting edge while keeping clients happy. Kelley handily parses the components of this system...

Publishers Weekly starred review


Someone forgot to tell Tom and the IDEO team that they should keep their intellectual crown jewels locked up in safes and secured by non-disclosure agreements. But their mistake is our gain, for this is spectacular stuff -- Inspirational, deeply insightful advice from the masters of innovation.

Paul Saffo
Director, Institute for the Future


Tom Kelley has unlocked the magic box of innovation for corporate America.  At a time when creativity and innovation are the driving forces for the New Economy, Kelley shows how IDEO does it--and how companies everywhere can learn to build the products and services we all crave. If you're trying to create product lust, The Art of Innovation shows you how to do it.

Bruce Nussbaum
Senior Editor, Business Week


Everyone talks about innovation and creativity, but IDEO has actually done it. The Art of Innovation provides detailed, actionable ideas about how to build an innovative culture and an organization that makes creativity seem routine. Its well-placed emphasis on management practices makes it a great read for anyone in any organization who wants to get better at what they do.

Jeffrey Pfeffer
Professor, Stanford Business School
Author, The Knowing-Doing Gap


Kelley has de-mystified the world of business innovation. Using 
simple principles and compelling real-world examples, he draws a clear roadmap for organizational change. Every manager or executive who wants to build a culture of innovation should read this book.

George Bailey
Chief Innovation Zealot, PricewaterhouseCoopers


Before designers at the cutting-edge firm IDEO tackled what would eventually become the Palm V and Polaroid's I-Zone camera, they became anthropologists tracking the behavior of the kind of people likely to use the products. IDEO general manager Tom Kelley spills the company's secrets on how to tap into the wellsprings of creativity in The Art of Innovation.

Heather Kenny
eCompany Now


The Art of Innovation...offers a rich and exciting ride through the mindset of a unique company. A leadership book with style, charisma, and fun, this book also demonstrates how to capitalize on fresh ideas.

Sharon Secor
BookPage


It's virtually impossible to read Tom Kelley's rousing stories of innovation without thinking, "Gee, I bet I could design a great new product." Kelley describes an innovation engine that anybody can run but that is also distinctly counterintuitive. For instance, the myth of the lone creative genius is exactly that--a myth. If there exists a great idea in your company, Kelley will help you find it.

Mark Henricks
Entrepreneur